It is a sunny morning in Penzance, and for the newest recruit to the board of the town’s local football club, there is an almost inordinate amount of pleasure to be had in thinking up ways to raise the £10,000 required to fix the broken floodlights at little known Penlee Park.
In an area where football is very much rugby’s poor relation, there is also the task of encouraging the local sports shops in this sleepy seaside resort on England’s most south-westerly tip to find room on their shelves to stock Penzance AFC’s replica shirt.